The +234 Art Fair, organized by Soto Gallery, has teamed up with Ecobank Nigeria Limited and Africa Finance Corporation for the upcoming second edition of the event. Set to take place later this month at Ecobank’s Pan African Centre in Victoria Island, Lagos, the fair has secured Craneburg Construction Company as its main sponsor.
The 2025 edition of the fair will center around the theme ‘Championing Patronage in Nigerian Art,’ aiming to delve into the transformative impact of patronage in driving the growth and sustainability of Nigerian art. Founder of +234 Art Fair and Soto Gallery Foundation, Mrs. Tola Akerele, expressed her enthusiasm for the event’s continued success, highlighting the significance of patronage beyond mere financial support. She emphasized the importance of fostering relationships that empower artists to sustain and expand their creative practices.
“Art flourishes in environments where the practice is nurtured by a community dedicated to its growth. The 2025 edition of the +234 Art Fair seeks to facilitate these crucial connections by providing a dynamic platform for artists, collectors, and art enthusiasts to engage. Through meaningful support, we aim to shape artists’ journeys and enhance the overall art ecosystem,” Mrs. Akerele shared.
Supporting the Artistic Community
Bolaji Lawal, Managing Director/Regional Executive of Ecobank Nigeria, reiterated the bank’s commitment to nurturing the creative sector in Nigeria and Africa at large. Recognizing the creative industry as a key driver of economic growth and global connectivity, Lawal emphasized Ecobank’s dedication to investing in the next generation of African talent. By offering platforms for emerging artists, the bank aims to bolster the growth and international recognition of Nigeria’s vibrant art scene.
The collaboration between Soto Gallery, Ecobank, and Africa Finance Corporation underscores the growing importance of corporate support in fostering the artistic community and advancing the cultural landscape. As Nigeria’s art scene continues to gain recognition on the global stage, partnerships like these play a vital role in providing opportunities for artists to thrive and connect with broader audiences.
Celebrating Artistic Expression
The +234 Art Fair serves as a celebration of Nigerian artistry, showcasing the diversity and creativity of local talents while creating a space for dialogue and appreciation. By bringing together artists, collectors, and enthusiasts, the fair not only promotes individual artists but also contributes to the rich tapestry of the country’s cultural heritage.
Through initiatives like the +234 Art Fair, the art community in Nigeria receives a significant boost, with opportunities for collaboration, exposure, and growth. As the event approaches, anticipation is high for the inspiring displays of artistic expression that will captivate audiences and highlight the immense talent within the country.
In conclusion, the collaboration between Soto Gallery, Ecobank, and Africa Finance Corporation for the +234 Art Fair represents a powerful union of art and commerce, with a shared vision of supporting and promoting Nigerian art on a global scale. By championing patronage and nurturing creative talent, these partnerships pave the way for a vibrant and sustainable artistic community that continues to flourish and inspire.